Nothing tops falling in love, but as any fan of romantic comedies knows, there are always a few detours and roadblocks on the way to happily ever after. That’s the fun of the genre, and it’s the reason why so many of these films, from “When Harry Met Sally” to “My Best Friend’s Wedding,” remain so endlessly rewatch-able. Read More...
Part 1
The Time of Their Lives
“What’s the benefit?”
This is one of Don Draper’s favorite questions. When you’re trying to sell people something, what are you really selling them? Answer: not the product, not the thing itself. What people buy is the pleasure they hope to experience, the relief from a fear they want to assuage, the answer to an aching they long to satisfy. What you buy is the benefit; the product is only a means of getting you there. Read More...