George Clooney has called for a boycott of nine hotels connected to the ruler of Brunei, where gay sex will be punishable by death starting April 3.
In an op-ed written for Deadline Hollywood, Clooney spoke out against Brunei’s harsh law, which permits death by stoning for gay sex and adultery. Clooney writes the Sultan of Brunei owns “nine of the most exclusive hotels in the world,” and implores people to stop staying at the properties in protest. Read More...
In the same way that guerilla warfare changed how people thought about war and conflict, Jay Conrad Levinson's concept of guerrilla marketing reshaped how small companies think about promoting themselves. Before Levinson coined the term in the 1980s, companies often relied upon huge, expensive marketing endeavors. Smaller companies struggled to compete on those terms, so Levinson argued for using brains over brawn. Don't hang a banner to advertise a sale; give away products on the street. Read More...
This week, about 25,000 of the world’s most devoted Hello Kitty fans are expected to assemble in LA’s Little Tokyo district for the first-ever Hello Kitty Con–a four-day celebration of the character’s 40th birthday, going on now. Created by the Japanese company Sanrio, the little white cartoon has become one of the best-selling licensed entertainment characters ever, generating an estimated $8 billion annually for Sanrio, according to a company spokesperson. Read More...